International Card Establishment’s Neos Merchant
Solutions Institutes Gift and Loyalty Program for Juice It Up! At 67 Stores in
Four States
After winning a competition
against over a dozen other gift and loyalty program providers, Neos implemented
a smart card based gift and loyalty program at Juice It Up! franchise stores,
starting in 2003. The success of the
Juice It Up! gift and loyalty program over the past 13 months has led that
company to make it mandatory for any new franchisee to offer the program and
use Neos’ credit card processing services.
The program confers a number
of benefits to Juice It Up! franchise owners, including: (1) improved cash flow
--prepaid gift cards are issued for cash today against future sales; (2) brand
identity – a gift card acts as a “walking billboard” in the owner’s wallet,
offering a constant reminder of where to shop; (3) brand loyalty – the gift
card gives Juice It Up! customers a 5% point rebate on their purchases, which
can only be redeemed at Juice It Up! stores; (4) faster check out lines and
more security -- because the smart card based gift card stores all of the data
on the card itself without the need to dial up and verify the credit on the
card and is virtually impossible to counterfeit.
“Juice It Up! is a perfect
example of how gift and loyalty programs can help rapidly growing companies,”
said H. Wain Swapp, President and CEO, Neos. “When we started doing business
with Juice It Up!, it was with a subset of 10-12 stores and they were only
enrolled in our gift card program. After
experiencing the time saving benefits of our smart card, they upgraded their
gift card program and added a loyalty function so that the same card that they
were using as a gift card could also be used as a loyalty card to reward their
customers.” Mr. Swapp went on to add, ”Juice It Up! now has 67 stores and is
expected to double in size over the next 12 months. Our ultimate success is
when we create value for our clients, who in turn reward us as they grow.”
About Juice It Up!
Founded in southern
About Neos Merchant Solutions
Neos Merchant Solutions is
full service payment processing company offering a turnkey solution to today’s
retail merchants. Neos offers custom application development, electronic
payment processing, card personalization services, terminal integration &
deployment, and customer support. As an
application developer, Neos has developed a variety of scalable smart card and
mag stripe card applications utilizing all of the elements of stored value and
frequency/loyalty card programs and services.
Neos integrates its proprietary software to many of today’s POS terminal
and cash register interfaces. In
addition, Neos offers one of the most robust internet-based transaction
collection and database reporting systems in the marketplace today.
About I.C.E.
www.cardnetone.com
I.C.E. is a rapidly growing provider of diversified products and services to
the electronic transaction processing industry. I.C.E. establishes merchant
accounts for businesses that enable them to accept credit cards, debit cards
and other forms of electronic payments; supplies point-of-sale systems;
facilitates processing; and markets a proprietary "Smart Card"-based
system
that enables merchants to offer store-branded gift and loyalty cards.
Forward-Looking Statements
This press release may contain forward-looking statements that are subject
to risks and uncertainties. Important factors which could cause actual
results to differ materially from those in the forward-looking statements,
include but are not limited to: the company's short operating history which
makes it difficult to predict its future results of operations; the
company's initial history of operating losses with possible future losses
which could impede its ability to address the risks and difficulties
encountered by companies in new and rapidly evolving markets; the company's
future operating results could fluctuate which may cause volatility or a
decline in the price of the company's stock; the possibility that the
company may not be able to price its services above the overall cost causing
its financial results to suffer; and other factors detailed in this press
release and in future company filings with the Securities and Exchange
Commission, at such time as the company is required to report its results of
operations under the Securities Exchange Act of 1934, as amended.
Contact:
H. Wain Swapp
President and CEO, Neos
Merchant Solutions, Inc.
800/905-NEOS
or
Investor Relations Contact:
WPH Consultants, Ltd.
Philippe Niemetz, toll-free: 800/477-7570
212/344-6464 email: philippe.niemetz@wphconsultants.com